SHOP! MARKETING AWARDS – a specialized, market-driven, and international accolade in the field of retail marketing.
With over 60 years of heritage and alignment with the prestigious SHOP! Global Awards system, our mission is to recognize, encourage, and share outstanding retail marketing campaigns from around the world.

We firmly believe that marketing is not just a brand's voice, but a core driver of consumer experience. Therefore, the SHOP! MARKETING AWARDS champions the deep integration of retail marketing with the spirit of the times, fostering continuous evolution in marketing thinking and the meaningful adoption of new technologies and tools. By celebrating campaigns that excel in strategy, creativity, execution, and consumer connection, we encourage the industry to push boundaries and explore more impactful marketing pathways.

At the same time, we are committed to the long-term prosperity of both the retail market and its consumers. The SHOP! MARKETING AWARDS actively advocates for a consumer-centric, sustainable marketing philosophy – one that drives genuine collaboration among brands, channels, technologies, and services within real-world business scenarios. We do not merely celebrate present success; we aim to inspire future-ready marketing paradigms that help shape a healthier, more transparent, and more human-centered global retail ecosystem.

Whether you are a retailer, a brand, an advertising agency, a brand planning firm, a retail design company, a retail technology company, a retail service provider, or a retail prop manufacturer – the SHOP! MARKETING AWARDS offers you a stage that aligns with international standards and places you alongside industry pioneers.

With over 60 years of history, celebrating the world's best retail marketing.

• 60+ Years of Awards History

  Since the first SHOP! Awards in 1958, over 100,000 entries have been submitted globally. The association's international awards include: Shop! OMA Awards, Shop! Global Awards, SHOP! Country Awards, SHOP! Students Awards, and SHOP! DESIGN AWARDS. In 2025, the SHOP! VIBESPACE AWARDS was established to recognize innovation in commercial environments and promote the development of the retail industry.

• 90+ Years of Industry Association History

  Founded in 1936, the SHOP!eaco is one of the world's oldest, most authoritative, and non-profit international retail organizations. Through organizing valuable activities, forward-looking research, and global award competitions, we fulfill our mission of advancing the global retail industry.