Hugo Chan

HongKong China

Associate Dean of SBS Swiss Business School (China)
Founder of Insight (a creative marketing and brand education institution)

Dr. Hugo Chan is a marketing expert, entrepreneur, and scholar, widely recognized for his professional expertise in branding and marketing. He currently serves as the Associate Dean of SBS Swiss Business School (China) and is also the founder of Insight (a creative marketing and brand education institution) and Jinshang Liufang (a Chinese intangible cultural heritage brand).
Dr. Chan is also an independent brand marketing consultant. In his previous role as Chief Innovation Officer at WE Marketing Group, he was responsible for the company's innovation strategy. He has also served as an Adjunct Associate Professor at the Institute of China Business, The University of Hong Kong.
Dr. Chan has received numerous awards for his contributions to the marketing field, including being named the Digital Marketing Influencer of the Year at the Golden Mouse Digital Marketing Awards from 2012 to 2019. He is also a bestselling marketing author, having published several marketing books in mainland China, including Social Marketing, Participative Marketing, The Long Tail of Marketing, and Becoming a Likeable Brand.

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